Media s Influence On Media - 1543 Words

Social media publicizes a substantial amount of messages about identity and acceptable ways to express gender, sexuality and ones lifestyle, but at the same time, the viewers have their own differing feelings about the issues. The media may suggest certain feelings and actions, but the audiences feelings can never overpower self-expression completely. The media portrays certain things because it is what is being accepted. Neither parties, these being the media and its audience, have full power over their actions. Both go hand-in-hand to influence each other at times allowing media to take over actions, while the audience has its own feelings about actions to either agree or disagree with the media. Gender and sex are two different things that people tend to confuse when describing people, but both can easily be cleared up, along with talking about how people influence media and media influences people. Television, movies, and toys are not just to blame on media making them the way th ey are today. The societal influencing that inspired these may have turned into an exaggerated form, but the overall concepts came from society and would not continue to be around if the consumer did not accept these feelings, issues and lifestyles. Starting off by settling the difference between gender and sex is key to talking bound their influence from their surroundings. Judith Butler broke down the concepts in her book, Gender Trouble: Feminism and the Subversion of Identity saying, â€Å"GenderShow MoreRelatedMedia s Influence On The Media1637 Words   |  7 Pagesdisplayed in the mass media is conditioned by wealth and power, so as a result of the concentration of power and the official censorship done by the government and corporate sources; the media follows the ideas of the elite. In order to deliver messages that support the elite’s beliefs, the media goes through five different filters that determine the information presented, this are ownership of media, funding, sourcing, flak, and fear. First, when referring to the ownership of media, it is importantRead MoreThe Media s Influence On Media Essay1606 Words   |  7 PagesLusby English composition 12/1/2016 The Media s Influence    Can the media really persuade you into thinking a way about a person you have not even meet? The media can make influence you into thinking a certain way about some and also influence a choice that you could have to make about them that could change their life forever. To prove this I have researched into articles that could help me prove that the media can influence these things. First the media in the form of television can give you aRead MoreMedia s Influence On Media2111 Words   |  9 Pagestoday is communicated through media. Media is the most powerful and influential force in the country. The media are powerful agents of socialization and they set the standard that majority follow. The power giving to American media has allowed them to be very effective using propaganda as strategy, the media tend to say they serve to relieve social conflicts into minimum. We clearly see that the media promote social conflicts by separating class. The image that media has created in the mind of massesRead MoreMedia s Influence On The Media892 Words   |  4 Pages In today’s culture, it’s hard not to come across some form of media, whether that is an advertisement on a roadway, a commercial on the television, or even an ad on the portable games you play on your phone. The average 8-18-year-old experiences about 7.5 hours of some form of media a day. [1] Out of the 24 hours in a day over a quarter of it is spent looking at or listening to advertisements for products, the news, video games, television, movies, music, books, and the internet. A common way toRead MoreMedia s Influence On The Media1977 Words   |  8 Pagespushes their political view. News viewers tend to be oblivious when it comes to bias in the media because they would rather hear what they believe is right. There are many ways to find truth in journalism that everyone needs to be aware of for example, going to more than one source and conducting a SMELL test. Biased media has made a big impact on it’s viewers, creating a big division between the two sides. Media plays a big part on how people get everyday news, but ultimately, it is up to the viewerRead MoreMedia s Influence On The Media1986 Words   |  8 PagesWe are a world that revolves around our media outlets. This is because we depend on them to give to us the information that we need to be able to live our daily lives. Whether it is the news on politics or just events that are happening around your area. The real question though is has news changed? And the follow up question to that would be; how do historians think news has changed? The news media has changed throughout history because of the rise of technology. It is now possible to reach peopleRead MoreMedia s Influence On Media1928 Words   |  8 Pages V. New Media In the course of the most recent couple of decades, the media scene has changed drastically. The most essential change is from an old media model of television to another media model of narrowcasting. TV alludes to media speaking to the overall population and is exemplified by system TV, radio, and daily papers. Narrowcasting, made conceivable by television networks, Internet, and satellite radio, is focused to particular gatherings of people. The new media have various essentialRead MoreMedia s Influence On Media1703 Words   |  7 Pagescentury, mass media became widely recognized. In a period of mass availability, people today have entry to more media outlets than ever before. According to media scholar Jean Kilbourne,â€Å"the average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime† (back cover). It is all around us, from the shows we watch on television, the music we listen to on the radio, and to the books and magazines we read each day. Media is the numberRead MoreMedia s Influence On The Media Essay1172 Words   |  5 PagesMass media has a very influential part in today’s society. Consisting of radio broadcasting, books, the Internet, and television they allow information and entertainment to travel at a fast pace as well to a vast audience. This vast majority of information can easily manipulate and or pe rsuade people to have certain stereotypes on specific genders. TV commercials are one of the most influential structures in the media. Looking back 20 to 30 years, stereotypes were clearly welcomed on TV and inRead MoreMedia s Influence On Media1014 Words   |  5 PagesThe way that diasporic audiences use media products to give them a connection to their country of origin has been a topic of research for many scholars. The increasing ability to stream content online allows people to keep the same routine in watching content and to watch content which they can relate to and see themselves reflected in, often unlike the content on in their new home country. Online news allows people to keep up with current events and look out for events that may affect the ones they

Art Is A Kind Of Illness Essay - 1708 Words

Art can be defined differently by each person. In fact, many recognized artists from different fields have diverse definitions about art. For example, Pablo Picasso stated: Art is a lie that makes us realize truth, at least the truth that is given us to understand. Or the famous choreographer Twyla Tharp who said that Art is the only way to run away without leaving home. Even this interesting definition by Giacomo Puccini: Art is a kind of illness. For me, art can be any form of expression, but it must have human interaction involved and contain aesthetics. But, what is politically charged art? One must start by asking: What is politically charged? If I search on the dictionary, it appears as: â€Å"Of or related to the state, government, the body politic, public administration, policy making.† Therefore, I can conclude from the last definition that something politically charged is something involved in politics or related to politics, which brings another question: if the def inition of art is so diverse and unique by the person, can art that is politically charged be defined differently depending on the individual or the political preferences of the person? Based on the definitions given, we can say that for art to be considered politically charged it does not necessarily have to favor our political preferences. It can actually be in form of a protest as well, but it must be defined as art. Then, it can be considered politically charged. There are movements that we canShow MoreRelatedChildhood Depression And Its Effects On Women845 Words   |  4 Pageschildbearing age. Divorced or widowed women, however, have higher rates of depression than married women. Unfortunately, although the majority of cases of depression are treatable, there are limited resources within the country. Finding treatment for mental illness is difficult in India. According to Huffington Post, â€Å"Nearly half of those with severe mental disease aren t treated and of those with less severe versions, nearly 9 in 10 go uncared for† (Koshy, 2016). The government of India recorded that 1 inRead MoreDifferent Forms Of Depressive Disorders1642 Words   |  7 Pagessymptoms which interfere with your ability to work, sleep, study, eat, and enjoy life (â€Å"What is Depression?†). Major depression can be passed down from generation to generation in some cases, but also may affect victims that have no trace of the illness in his family history. MDD can be diagnosed to patients who experience some of the many symptoms on a daily basis. These symptoms include: fatigue, feelings of worthlessness, guilt, indecisiveness, insomnia or hypersomnia, anhedonia (loss of interestRead MoreAnalysis Of Dr. Cibelli s The Great Van Gogh 1226 Words   |  5 PagesWhen one hears the word  "art† there are a few names that instantly come to mind. Picasso, Monet, and of course, the great Van Gogh are some of the best, to name a few. In Dr. Cibelli’s presentation on success despite adversity, we took a look at Van Gogh and the struggles he had to overcome in order to make it to the top of the art world. In order to get an understanding of Van Gogh’s artworks, we must first get to know the very man himself. As it turns out, according to Dr. Cibelli, Van Gogh’sRead MoreThe Development of Social and Healthcare Systems in the UK1683 Words   |  7 Pagesall have been or will be in need of some sort of care in our lives. Old age is a particularly prevalent aspect of care that has received considerable attention in the literature and the press. Other examples of perpetual care needs include mental illness sufferers and those with chronic physical conditions. In the UK, the development of social and health care systems have been considered among the best in the world. Throughout the country, a large amount of systems and resources have been made availableRead MoreAcupuncture As A Medical Procedure1100 Words   |  5 Pagesneedles, which are used to stimulate the body physiologically by inserting them in some specific points of the body. It is believed that it was originat ed thousands of years ago somewhere in China. Since then, it has been practiced there to cure the illness. But the rest of the world remained totally unaware of any such practice till twentieth century. Even the experts are not sure about its year of origin and the period for it has been in practice. Roughly it can be said that it is a 4000-5000 yearsRead MorePsychiatric Hospital Is A New Facility That Replaced The Old Administration Building1081 Words   |  5 Pagesvarious activities. In addition, there are also cottages to house a total of sixty patients to help those ready to transition to more independent living. It provides a transitional housing for patients.. Community rooms, such as computer training room, art studio, classroom for adult education are provided for patients. The wellness area consists of a basketball court, a Gazebo and a pool, providing a variety of recreation facilities. During my interview and observation, I found that the hospital fullyRead MoreIts Kind of a Funny Story Response1346 Words   |  6 PagesTitle: It’s Kind Of A Funny Story Author: Ned Vizzini Date Started: 4th April Date Finished: 6th May Text Type: Novel Genre: Drama Country of Origin: America Craig Gilner is a clinically depressed teenager. He gets accepted into exclusive school in Manhattan, promising him a good future if he is to excel. The pressure of being the average kid in class, piling up homework, pot smoking â€Å"so called† friends and the daily thoughts that he’s a failure beats him down into a deep depression. CraigRead MoreThe, The And, And Artist, Georgia O Keefee, By Edgar Allen Poe1108 Words   |  5 PagesIt is common to perceive artists of any kind as more eccentric than the general population. An artist must be able to see the world in ways most would not be able to. However, this attribute has been connected socially and scientifically with â€Å"madness†. The idea of the â€Å"tortured artist† dates back to 4th century B.C., prompting Plato, the ancient Greek philosopher, to write â€Å"Madness, provided it comes as the gift of heaven, is the channel by which we receive the greatest blessings†¦. madness comesRead Mo reMiddle Range Theory769 Words   |  4 Pagesidentified as morally influenced by the eagerness to deepen the well-being and bringing about human health potential. It’s a way to wellness; however, health defense and illness prevention is defined as behavior motivated needing to actively staying away from illness, discover it early, maintaining performance within the restriction of illness. This model moves towards knowing complex nature of people with their social nature and interrelate with their complex nature and their personal environments as theyRead MoreThe Effects Of Physical Abuse On Mental Illness929 Words   |  4 PagesToday, a colossal four hundred and fifty million (and growing) people in the world suffer from some form of mental illness in the world, however, only around one third of them seek any form of help (who.int World Health Report). This number was probably much lower in 1904, when this story was written, but I imagine it was also much more shameful a nd frightening to admit that you had a problem and needed help with all of the closer knit neighborhoods and insane asylums that have closed down over

If one character from 12th Night could feature in a Simpsons Episode, who would it be Free Essays

William Shakespeare’s Twelfth Night is a comedy about a young girl, Viola, who is separated from her twin brother due to a shipwreck. Viola dresses up as a man in order to make a living, but runs into some dilemmas along the way. During her endeavors, some interesting characters are introduced in Twelfth Night, one of whom is the humorous Sir Toby Belch. We will write a custom essay sample on If one character from 12th Night could feature in a Simpsons Episode, who would it be? or any similar topic only for you Order Now Sir Toby is Countess Olivia’s alcoholic uncle, who loves to play pranks and have fun. He could appear on an episode of the Simpsons, because he adds to the plot, and he has comedic potential guaranteed to appeal to Simpsons fans. Sir Toby Belch would be a great guest star to appear on the episode â€Å"Twelfth Night, or Whatever.† because of his ability to add to the plot. Sir Toby is an alcoholic, and this could be greatly exaggerated in the Simpsons episode. In a scene from the play, the extent of Sir Toby’s alcoholism was portrayed when he commented â€Å"I’ll drink to [her] as long as there is a passage in my throat and drink in Illyria.† (1.3.35). This would be a sight to see, and maybe lead to Sir Toby drinking too much and learning a lesson. Sir Toby’s love of alcohol could be helpful in his interaction with other Simpsons’ characters. For example, Sir Toby is seen persuading Sir Andrew to join him, saying â€Å"Come come, I’ll go burn some sack. ‘Tis too late to go to bed now.† (2.3.165)†. Seeing how he loves to interact with friends while drinking, he could easily become acquainted with Homer and his friends in settings like Moe’s Tavern. Perhaps they could could become drinking buddies. The interactions in their inebriated state could result in some very amusing and interesting scenes. Sir Toby has a lot of comedic potential, which would be a big contributing factor to his character development. He is sure to stand out in this episode because of his silly antics, including his accidental wordplay. While Sir Toby is talking to Sir Andrew about dance, Sir Andrew gloats, â€Å"Faith, I can cut a caper.† Sir Toby responds, â€Å"And I can cut the mutton to ‘t’†. Sir Toby intentionally mistakes caper (dance) for caper (a condiment) (1.3.102-103) Sir Toby’s wordplay could be used to the character’s advantage in frustrating or confusing various Simpsons characters. Although he may be a careless, joyful man, he is also quite manipulative. Sir Toby is a prankster, and enjoys having fun at the expense of others. During a conversation between Sir Andrew and Sir Toby, for example, Sir Toby manipulates Sir Andrew in order to benefit from his wealth. Sir Toby encourages Sir Andrew to stay by reassuring him that â€Å"She’ll none o’ the count. She’ll not match above her degree, neither in estate, years, nor wit. I have heard her swear it. Tut, there’s life in ‘t, man.† (1.3.105-107). Sir Toby gives Sir Andrew false hope so that he will be able use Sir Andrew’s money on alcohol. Sir Toby could easily provide a hilarious episode by manipulating and encouraging other characters to do ridiculous and stupid things. Sir Toby would be a great character to make an appearance on an episode of The Simpsons because of his potential contributions and his ridiculous antics. Sir Toby would provide the most entertainment out of any other Twelfth Night character, which would prove to be valuable for for a comedy television show like the Simpsons. How to cite If one character from 12th Night could feature in a Simpsons Episode, who would it be?, Papers

Management of Culture Shock in Business for Business Etiquettes

Question: Discuss about theManagement of Culture Shock in Business for Business Etiquettes. Answer: Introduction The term culture shock generally refers to the discomfort that an individual feel when they visit a completely different as well as unfamiliar environment in terms of culture (Gunn, 2017). The term has also been adopted in the business sector to identify the issues like feeling of not knowing the ways to adjust with the new environment, feeling of anxiety and other emotional distresses that a business individual feel due to several reasons (Shi Wang, 2013). The reasons might be related to language, lack of cooperation from colleagues or some other factors. In order to discuss the culture shock in business the essay gives an overview of the term. The easy then discusses the human resource policies and other strategies which can help in addressing the issues of cultural shock. It also mentions that the strategies and policies help organizations in overcoming cultural shock along with suitable example of organization that has managed culture shock in their business. Discussion The term Culture Shock defines a feeling of anxiety, uncertainty or confusion that business individuals experience when they change their workplace and encounter an entire different environment (Van van, 2013). Culture shock can occur due to different reasons such as the unfamiliarity of the person with culture, language, business etiquettes and behavior and so on. The generally when a person shifts to a new country, he or she find difficult to adjust with the local customs, language and behavior. Work culture of the organization plays a crucial role in this regard. Work culture may vary in different countries. For example, the work culture of the persons previous organization might be different from that of the organization in which the person is presently working. Therefore, culture shock has an impact on the performance of the person. It creates difficulties for the person in building relationship with the organization. In order to address the issue, nowadays both international a s well as national organizations provide training to the business professional so that they can overcome the culture shock. There are some stages of cultural shock along with different approaches. Different researches have revealed several symptoms of cultural culture shock ranging from homesickness, feeling of frustration, suffering from isolation, lack of will to work and so on. Culture shock not only negatively impacts on the business individuals efficiency but on the other hand it also affects the growth of the organization. According to Lombard, (2014), it has been noticed that most qualified and efficient employees leave their jobs as they fail to deal with culture shock in the work place. As per the records and survey, the rate of sick calls is higher among the employees who move to a foreign country than the employees who work in their native country. Conclusion can be drawn from this that international organization should give more attention to the training program to overc ome culture shock (Roces Roses, 2013). In order to discuss how to overcome culture shock in business, an example of an Australian company, Woodside is given. The company had cultural issues and it had successfully managed it. The following are the strategies and measures that the company had taken to identify the issues of culture shock (Jack, 2014) and therefore, in order to help the employees to deal with cultural shock and overcome it, the company had adopted several training program. Along with that, some human resource policies were also taken. Some of the strategies had been mentioned below that the company adopted in order to manage culture shock. While identifying the issue related the related to culture shock the company identified cultural differences as the main factor for which business professionals were experiencing culture shock, which is the differences between the culture of his/her native place and culture of foreign country (Rajasekar Renand, 2013). Initially, those who moved to a United Kingdom for the purpose of working with the company had a perception towards the culture of the foreign country. It has been noticed that often individuals found their perception to be wrong and failed to adjust and adopt the culture. In order to address the issue, major effective measure that the company had taken is the training program regarding culture shock to help their employees to combat culture shock and adjust with the new work environment. The training process includes the process of evaluation and the suggestions. Individual differences were another major factor that deserves mention while discussing the root causes of culture shock experienced by the employees of the company. The ability to deal with the issues of work place as well as the ability to adjust with the new environment plays a major role in the matter of culture shock. It has been seen that some business individuals who were age old persons did not wish to adjust with a new work environment. Another reason behind this was their lack of will to come out from the comfort zone. Socio-economic class differences, education, age, sex and other factors were identified to be included in the individual differences. Different models and plans had been introduced by the companies as well so that they can motivate themselves to overcome the issue. Experiences of temporary stay or the experiences of the business professionals received during their visit to a foreign country also had an impact and it further increased the risk of culture shock. It has been noticed that when a business professional did not receive desired treatment from the country where they visited, had a strong influence on them in order to adjust with the culture of the country. As a result, they felt discouraged in coping with new work environment as well as the social environment and left their job. Therefore, the company had taken some measures like motivational strategies to keep their employee encouraged so that they can deal with culture shock. The article Could climate risk disclosure be the new bottom line for Australian companies? 2018 suggests that one of the largest companies of Australia, Woodside has effectively addressed the issue of culture shock and managed it. While recruiting overseas employees the human resource management of the company checked and understood the motivation of the employees to adapt the new work environment (Appannah Biggs, 2015). The human resource management of the company interacted to keep the employees engaged to their work. As per the result, it has been noticed, interaction also helped in preventing the employee withdrawal. According to Chiu et al., (2013), in case of employees from different cultural background, a healthy environment should be maintained where he or she does not feel deprived or isolated and the company applied that in their work place. In order to retain efficient employees, the organization kept their employees motivated so that they do not suffer from cultural shock. Learning program regarding culture shock was introduced in work place so that the employee themselves could evaluate them and take measures in order to avoid cultural shock. Conclusion In conclusion, it can be said to address the issue of culture shock, the essay defined the term culture shock. While defining the term, the essay also explains the idea of culture shock in relation with business. It discussed how culture shock affects the efficiency of business individuals as well as the strength and growth of organization. Meanwhile, it also discussed the root causes of culture shock. Three major factors have been discussed that increased the rate of culture shock in Woodside Company. Finally the essay concludes by mentioning the strategies and measures taken by Woodside Company that has successfully managed the culture shock in their work place. The factors were cultural differences, individual differences and experience of temporary stay. References Appannah, A., Biggs, S. (2015). Age-friendly organisations: The role of organisational culture and the participation of older workers.Journal of Social Work Practice,29(1), 37-51. Chiu, C. Y., Lonner, W. J., Matsumoto, D., Ward, C. (2013). Cross-cultural competence: Theory, research, and application. Could climate risk disclosure be the new bottom line for Australian companies?. (2018).the Guardian. Retrieved 5 April 2018, from https://www.theguardian.com/sustainable-business/2017/jul/03/could-climate-risk-disclosure-be-the-new-bottom-line-for-australian-companies Gunn, S. (2017).Globalisation, education and culture shock. Taylor Francis. Jack, A. A. (2014, June). Culture shock revisited: The social and cultural contingencies to class marginality. InSociological Forum(Vol. 29, No. 2, pp. 453-475). Lombard, C. A. (2014). Coping with anxiety and rebuilding identity: A psychosynthesis approach to culture shock.Counselling psychology quarterly,27(2), 174-199. Rajasekar, J., Renand, F. (2013). Culture shock in a global world: Factors affecting culture shock experienced by expatriates in Oman and Omani expatriates abroad.International Journal of Business and Management,8(13), 144. Roces, A., Roses, G. (2013).CultureShock! Philippines: A Survival Guide to Customs and Etiquette. Marshall Cavendish International Asia Pte Ltd. Shi, L., Wang, L. (2013). The culture shock and cross-cultural adaptation of Chinese expatriates in international business contexts.International Business Research,7(1), 23. Van der Zee, K., van Oudenhoven, J. P. (2013). Culture shock or challenge? The role of personality as a determinant of intercultural competence.Journal of Cross-Cultural Psychology,44(6), 928-940.

Burger King Profile free essay sample

Burger King appeals to a broad spectrum of consumers because it offers customers quick service of fast food at affordable prices. Burger King’s slogan is â€Å"Have it your way†, which means allowing consumers to make better tasting hamburgers according to their preference. What’s more, one of Burger King’s business strategies is focusing on BK ® brand equities and optimizing its menu, which reflected the company’s core value of â€Å"customer focus, operational perfection and care for the highest quality services and dishes†. Other strategies applied by Burger King include expanding worldwide development, driving corporate-level GA efficiencies, and focusing on cash flow generation and debt paydown by tying a portion of managements incentive compensation to profitability and free cash flow generation. Revenue Recognition Burger King’s revenues and their recognition methods are as follows: (1)Retail sales at Company restaurants are recognized at the point of sale and royalties from franchisees are based on a percentage of retail sales reported by franchisees. We will write a custom essay sample on Burger King Profile or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Royalties are recognized when collectability is reasonably assured. (2) Franchise revenues. Initial franchise fees are recognized when the related restaurant begins operations. Renewal franchise fees are recognized upon receipt of the non-refundable fee and execution of a new franchise agreement. (3) Property revenues, including rental income from operating lease rentals and earned income on direct financing leases on property leased or subleased to franchisees, are recognized when collectability is reasonably assured. Franchise Restaurant Leases Burger King typically does not own the land or the building associated with its franchise restaurants and its standard franchise agreement does not contain a lease component. For properties that it leases from third-party landlords and subleases to franchisees, leases generally provide for fixed rental payments and may provide for contingent rental payments based on a restaurants annual gross sales. The franchisee is obligated to pay all costs and expenses, including all real property taxes and assessments, repairs and maintenance and insurance. Advertising and Promotion Costs Company restaurants generally make 4% to 5% of monthly gross sales to company managed advertising fund, franchisees make this contribution into a franchisee managed advertising fund. Advertising contributions are used to pay for expenses relating to marketing, advertising and promotion, including market research, production, advertising costs, sales promotions and other support functions. In addition to the required national advertising fund, U. S. ranchisees may choose to participate in certain local advertising campaigns on their own expenses Burger King does not list their inventory in the balance sheet because of the low quantity of inventories. This indicates a high inventory turnover, which is a feature of fast food industry. On November 5, 2010, Burger King’s Board of Directors approved a change in fiscal year end from June 30 to December 31. The change became effective at the end of the quarter ended December 31, 2010. The financials Burger King plans to improve its average restaurant sales and return on capital by applying a more efficient cost-effective remodel solution. Recently, it has implemented a global restructuring plan by reducing work force throughout its organization. In the United States, approximately 375 corporate and field positions were eliminated. In addition, approximately 250 corporate and field positions were eliminated in Canada, Latin America, and Asia Pacific area. At the same time, Burger King is seeking geographical expansion of its restaurant network. Its development strategy centers on ensuring that franchisees in each of its markets have the resources and incentives to grow. In addition, it has invested in joint ventures with franchisees to drive development in Taiwan and Northern China, and it expects to continue to use this investment vehicle as one of the strategies to increase its global presence.

protective features of the constitution essays

protective features of the constitution essays The United States democratic system includes certain features that are intended to protect against the abuse of the power by the government and public officials. Some protective features include: judicial review, impeachment process, freedom of expression, protection against unreasonable searches, equal protection under the law, and the rights of the accused. One important protective feature is judicial review. Judicial review is the power of the courts to review laws and determine whether or not they are unconstitutional. The Judiciary Act of 1789 stated that all citizens of the United States are separate but equal, referring to segregation. Blacks were supposed to be treated equally and fairly, without discrimination just as whites were, but they were to have separate facilities, schools, etc. In the case of Marbury v. Madison, on John Quincy Adams last night in office, he appointed 82 new Federalist Justices. These "midnight judges" as they were called represented a threat to incoming President Thomas Jerreson, a Democrat-Republican. Jefferson feared Federalist interpretation of the law for the next 20 years, a fear that ended up coming to fruition. Among these midnight judges was one William Marbury. Jefferson ordered his Secretary of State, John Madison, not to deliver the official documents granting Marbury his position. Bec ause of the Judiciary Act of 1801, Marbury appealed directly to the Supreme Court asking for a "writ of mandamus" or an order to act. Chief Justice John Mashall recognized he would be correct in ordering Madison to deliver the papers but feared weakening the image of the Court if President Jefferson refused to comply. Instead Marshall ruled that the Judiciary Act of 1801, which Marbury had used to submit his claim directly to the Court wa s unconstitional, and it was. In this way the Court was able to rule a law unconstitutional and therefore created the important precedent...

Kinesiology-- Essential nutrients Essay Example | Topics and Well Written Essays - 1000 words

Kinesiology-- Essential nutrients - Essay Example Each vitamin has different functions in the body. Vitamin B helps in releasing energy from ingested food. There are also required in the synthesis of RNA and DNA. Vitamin C is mostly important in the development of bones, teeth and gums. Vitamin D is also used in bone development. Vitamin E functions as an antioxidant. Vitamin K enables blood clotting. Water forms about 60% of our body weight. It enables the maintenance of body temperature, blood pressure and blood volume. In addition, it provides moisture for moth, eyes and nose tissues. Helps to avoid constipation, enables muscle functions and lubricates joints. Fibers and indigested forms of carbohydrates. They enable normal bowel movements and decrease the risks of constipation, colon cancer and hemorrhoids. They increase the excretion of cholesterol thus minimizing risks of heart disease and obesity. Vitamins are classified as either fat-soluble or water-soluble vitamins. Water soluble vitamins are not stored in the body. After they are ingested they have the ability to dissolve in water. They are then taken in the blood stream. The body is able to incorporate the amount it requires at the time and the excess is excreted in urine. Water soluble vitamins are all vitamins B and Vitamin C. they can be obtained from grains, vegetables and fruits. Fat soluble vitamins are vitamins that are stored in the body. After ingestion they are dissolved in fat. After ingestion the body uses the required vitamins and the rest is stored and used when required in future. The excess is excreted as stool. The main sources of fat soluble vitamins are oily fish, liver, animal fats, butter, vegetable oil and dairy products. In the body, 45% to 65% of the total calories are carbohydrates. A daily caloric level should be maintained should be maintained at a daily concentration of 1800 calories. This translated to 202-292 grams of carbohydrates daily. A high fat intake is classified to be above 35%

Embracing Globalization while Maintaining Identity Essay

Embracing Globalization while Maintaining Identity - Essay Example As the paper discusses while globalization is not the answer to all the world’s problems, a negative attitude towards it is one that is capable of breeding suspicion and misunderstanding between different cultures and nations. Also, economically speaking, globalization can be far more complicated than merely showing tolerance and acceptance towards other cultures. This essay will first illustrate some of the negative attitudes toward globalization. Next, globalization as it relates to education in Israel will be discussed. Through these examples one can likely see that many people are afraid that globalization will weaken their particular nation and take away from their common identities. In response to these fears, the paper will suggest that it is indeed possible to maintain one’s identity while at the same time accepting globalization. One instance of a negative view towards globalization is â€Å"anti-soccer† Americans as described in the work of Franklin Foer. According to Foer, globalization has actually failed some of its expectations, both economically and culturally, given that a majority of the world’s nations remain poor, and that some cultures actually fear that â€Å"globalized culture† will eventually erode their own unique cultural identities. In order to illustrate the failures of globalization, particularly in its failure to promote the homogenization of culture (and even attracted the reversion to old cultural identities and hostility to other cultures), Foer uses the ever famous worldwide sport of soccer.  

Develop a new idea for existing company Term Paper

Develop a new idea for existing company - Term Paper Example Until only recently the brand went through expansion and introduced the Skin care product range which now included lotion, cleansers, towelettes, make-up removers etc. Smooth and Soft face wash will be the solitary face wash related product offering in the company’s portfolio of products. However, given ample time and growth, the company plans on expanding its line of face wash with more special purpose face washes instead of a one-for-all product. We’ll use penetration pricing for Our Soft and Smooth face wash will cost $3.25. Another added advantage that we’ll get is that it will complement our cream range as people who use face wash and care for their skin will also make lotion and cream purchases hence this strategy will benefit us in the longer run. We’ll use advertising in Magazines and place ads which clearly highlight features of the new product and its lower price with similar benefits to the competitors. This would create a pull in the market. The promotion and publicity activities plan include a first time customers’ discount of 30% if purchased in the soft launch activity zone. The product will be showcased at prominent malls in the metropolis along with banners, decoration, flash mob, gift hampers and other awareness-creating activities. Sales promotion will be initially used which will include offers like giving small sample tubes & bottles in a package with the already well established cream and lotion range. Discounts will not be offered as the product is already lowered price to competitors while providing quality. If prices will be lowered than this then customers will doubt the quality, An indirect distribution channel will be used as we have to reach to masses and also our products are Shopping products which are usually sold by retailers at stores and shops as compared to specialty goods require direct

Studying the role of leadership management

Studying the role of leadership management According to Bennis and Nanus (1985, p. 20), leadership is referred as the most studied and least understood topic of any in the social sciences. There are more than 100 definitions of leadership having been identified in literature (Rost, 1991), and Stogdill (1974) even suggests that the definitions of leadership are as many as people who have ever tried to define it. However, there is neither any unanimously accepted definition of leadership, nor any consensus on the best way to train leaders (Bolden, 2004). Gallie (1955, cited in Grint, 2004, p. 1) defines leadership as, Leadership appears to be, like power, an essentially contested concept', whereas Bennis and Nanus (1985, p. 20) describes leadership as the abominable snowman, whose footprints are everywhere but who is nowhere to be seen. To summarise, the meaning of leadership is complex and includes many dimensions and it addresses many other key business/corporate, organisational, socio-cultural and personal processes. In mode rn days, it is generally popularised among commentators that charisma, inspiration, trust and consensus have been increasingly associated with leadership, but the author tends to advise they are necessary conditions for successful leadership in most situations, and there are circumstances, where other determinants are needed. Various Schools of Thoughts about Modern-day Leadership In 21st century the concepts of leadership and its definition are becoming more diversified according to various schools of thoughts. Peters (1993, p.19), explains the modern-day leadership as, Crucial to the revolution now under way so crucial that we believe the words managing and management should be discarded. Drucker (1992, p.119), having a similar point as Peters, identifies modern-day leadership as, Mundane, unromantic and boring. Its essence is performance, though Bolden (2004) is not in the favour of differentiating the details of the leadership from the management. What is more, as noted in the Jack Welchs example, General Electric Company progresses many folds in few years and the basis of this success is a candid, lucid and set guideline for a linear and prolific organization (Slater, 2003). Last but not least, Peter Scholtes (1998) leadership concentrates on systems thinking, and his opinions include leading by objectives, merit pay, performance appraisals, motivation, etc. According to Collinson (2005), followership is the essence of leadership, which means that modern-day leadership styles should be according to the personality and characteristics of the followers. The author understands from these different views that in the 21st century leadership styles, there is no one monotonous leading style in the organizations. Charisma in Modern-day Leadership Charisma is an advantage that promotes modern-day leadership performances, but it is not essential (Carpenter, 2002). Max Weber (1947) firstly defines that charisma differing leaders from ordinary people refers to special gifted magnetic charm and appeal; it gives leaders the capacity to do extraordinary things, and in particular it gives the leader exceptional powers of influence to followers. Scholars further suggest that charismatic leaders often serve as a strong role model for values that they desire others to adopt, show competence in every aspect of leadership so others trust his or her decisions, articulate clear goals and strong values, communicate high expectations for followers and show confidence in their abilities to meet those expectations (Conger, 1989; House, 1977; Shamir et al., 1993). Charismatic leaders are having deep impact on followers value, attitude and behavior, and it is suggested charisma is an important leadership attribute that motivates followers (Ilies et al., 2006). Leaders with charismatic personalities can get things done through attracting the subordinates to achieve the organisational goals more effectively, as people feel encouraged to be more devoted to their work, as a result of their admiration and respect to their leaders (Mortensen, 2008). Bill Clinton and Steve Jobs are both typical charismatic leaders. With overwhelming personal charm and vision, they successfully create their era. However, Ciulla (2004) suggests that basis of the leadership is ethics like earned trust not the charm. Tyler (2008) also advises people are lead because of their trust to the leaders, not charisma. Furthermore, it is generally agreed that leadership is ability and a skill which could be learnt over time and with the experience and maturity (Mumford et al., 2000); leaders are made not born, and charisma could be developed (Adair, 2005). Yet, Howell and Shamir (2005) also figure out that characteristics of followers sometimes determine the e fficiency of charismatic leadership. There is no denying of the importance of charisma for the leaders in the present-day leadership styles. Charisma is the capability to project the vision and thoughts regarding what the future prospects will hold upon others to bring a positive transform or change. In the light of this discussion, author understands that charisma is increasingly associated with modern-day leadership, and with the concern of other factors like the element of trust and follower, leadership in the modern-day organisations becomes more effective. The Inspirational Approach in Modern-day Leadership Inspirational leaders could positively motivate and influence people to get the best out of themselves, and accordingly pursue a far better performance of the organization (Wilson, 2010). Wilson and Rice (2004) also state that inspirational leaders are able to encourage, grow, and build up confidence of followers, through which modern organizations could benefit higher performance, even facing adversity. Robbins et al. (2010) suggest that charismatic leadership is the most common style of inspirational approach to leadership. The most striking element of the charismatic leadership is the ability to inspire astonishing performance from the followers and the team. It is also revealed that inspiration is a tactic to influence others and is associated with the research conducted by Yukl and Falbe (1990). The concept is that the leader makes a request or proposal that arouses enthusiasm by appealing to peoples values, ideals and aspirations or by increasing their confidence that they can do it. However, leaders are starting to inspire and motivate followers to perform, once trust is built up (Zeffane, 2010). Scholars claims that there are factors stimulating inspira tion, like a vision, which tells followers what they are expected to achieve and which they could always hold on (Scott, 2010). Other factors include involvement of everyone (Bilchik, 2001; Wilson, 2010), and the courage to admit personal weakness (Goffee and Jones, 2000) and so forth. Yukl and Falbe (1990) also conclude that leaders are most likely to use inspirational appeal and pressure when trying to influence subordinates, rather than their boss, or colleagues. In short, people are inspired to enthusiastically perform as well as they could, and ultimately succeed in achieving better organisational performance. Consensus and Modern-day Leadership With more and more emphasis on democracy, modern-day leadership is being increasingly associated with the consensus element in the decision making in the business organizations. Early experiments and research of Lewin et al. (1939) indicates that people are performing better, if they have been involved in the decision-making process. They also suggest leadership style to a large degree determine the performance of the group and they have categorized leadership into three styles: authoritarian, democratic and laissez faire leadership, among which democratic leadership is generally regarded as the more effective style. Consensus plays a very important role in democratic leadership, as members are encouraged to participate in the decision-making process and involved in the final decision and the agreement (Knight et al., 1999). Hence, with the support to the decision, people are better motivated and likely to perform better that they have been expected to (Brilhart and Galanes, 1989). M oreover, consensus in leadership stimulates team cohesiveness, with which members cooperate more with each other (Sanders and Schyns, 2006). It is also stated effective strategic leaders understand the necessity to involve team members in consensus decision making (Brilhart and Galanes, 1989). Besides, Felfe and Heinitz (2010) conclude that consensus not only largely predicts members commitments and their satisfaction, but also enhance organisational performance and leadership. Yet, Frisch (2008) argues a team cant make effective decisions if its members dont trust one another or if they fail to listen to one another. Therefore, before adopting consensus decision-making process, it is important that trust has been built up among members. It should not be neglected the decision-making ability of members in consensus process, as well as the fact that there are times authoritarian leaders work more effectively, especially facing risks and opportunities, as at least authoritarian leader ship is far less time-consuming (Lewin et al., 1939), and not everyone has the ability to tell and seize opportunities. Steve Jobs to some degree is an authoritarian leader, as no matter what other say and do, he insists that Apple should do its software and hardware all by itself even in such an open world day, as they know themselves best. It appears that Steve Jobs and his way is the path to the success of Apple. It would still appear consensus in modern-day leadership helps to sustain decisions, and to succeed a strategic leader needs to build the consensus. Trust Element in Modern-day Leadership As previously discussed, trust is shown as the basis of no matter charismatic, consensus or inspirational leadership. The importance of trust in modern organizations is widely recognized (Clegg et al., 2002), and it is increasingly important for leaders to arouse trust and faith to motivate the followers in modern organizations (Robbins et al., 2010). Martin (1998) defines trust leadership as, Leadership that is born and kept alive by the follower trust is trust leadership. According to him, followers attitudes are created by the leaders in the modern-day organisations. This allows the followers to trust the leader and trust is at the root of the leadership. Leadership is meant very little without the trust and vice versa. George Washington, Abraham Lincoln, Martin Luther King Jr. are some of the examples from the recent history who have innate abilities to influence the followers by appealing to their values and earning the trust. These values include trust, respect, equality and freedom and are present in the modern-day followers, too. The values practiced in the past can be duplicated and practiced today and applied to the workplaces (Martin, 1998). Attitudes determine responses, so effective leaders understand that employees attitudes are very important in achieving goals of the company. To build the trust, leaders influence employees by tapping into their values and thus a positive behavior and attitude is encouraged in both the leader and the follower. Thus, as Matthews (2010) suggests that trust is the basis to heighten and achieve productivity and profitability in modern-day businesses in addition to aligning the organisational values with the employees values. Vadell (2008) also describes the trust as the leading concept in the organisational commitment, which could be exemplified by his research about United States Air Force Officers commitment and intention to leave the military. On the other hand, leaders trust in subordinates benefits themselves in delegating power to subordinates (Leana, 1986), by which subordinates would be further motivated. Likewise, Greenberg (2009) indicates innovation more than often comes from taking risks, while trust is key determinant to inspire people to take risks; for example, Google employees are trusted to have one day a week to do whatever interests them, which gives birth to innovations like Gmail. The author understands that in the modern-day organisations and leadership styles, mutual trust between leaders and subordinates helps develop the commitment among the followers and this commitment element establish the truthfulness of the charismatic leadership style. Increasing Association of Charisma, Trust, Inspiration and Consensus with the Modern-day Leadership Theories Literature reveals charisma, trust, inspiration and consensus are all important factors of transformational leadership, which elevate followers well-being (Gillespie and Mann, 2004; Khatri, 2005; Nielsen and Munir, 2009; Liu et al., 2010; Felfe and Heinitz, 2010). Bass (1985) suggests that transformational leadership theory results into growth and empowerment of the followers, and Howell (1988) believes transformational leadership style develops dependency among the followers on the leader. This means that followers motivation, self respect and esteem all are dependent on the positive feedback and recognition from the leader. Richard Branson could well exemplify modern-day transformational leadership. In Virgin empire the individual personality of Branson is stamped all through the organization, and his values and goals derive and infuse every corner of the corporation. Charismatic transformational leaders like Branson are capable to achieve their impact by the creation of followers who personally identify with this style as well as with the work group they are with (Yukl, 1989). Conger and Kanungo (1998) suggest that the personal attachment and identification with the leaders is because of leaders charismatic style and approach and is based on referent power. Similarly, Shamir et al. (1993) suggest that role model behaviour is one main method with which leaders influence the followers. The older leadership styles such as contingency models of Fiedler (1967), Vroom and Yetton (1973) and Yukl (1989) have main focus on the identification of the leadership styles which predicts effective results depending on situational contingencies. But these theories could not advise for a continuous changing environment and circumstances. One of concepts recognised by most scholars as accurately reflecting what it is to be a leader is leadership is a trait (Rost, 1991). Stogdill (1974) studied some leadership qualities in traits that appeared more often than others, like sense of responsibility, self-confidence and emphasis on task competition. However, Shaw (1976) and Fraser (1978) identifies that leaders usually attain above average scores for the traits like motivation, ability and sociability. Rost (1991) suggests that according to the trait theory people are either born or not born with the leadership qualities that help them succeed in the leading roles. Inherited qualities for example the personality and cognitive ability are basis of the effective leadership. Author feels that sometimes traits are built or developed within the leaders. Richard Branson was not very sociable in his school life, but he has made himself the face of Virgin Group by participating in the shocking promotional and publicity stunts to g ain attention. Therefore, personality and traits are core part of modern-day leadership, but accordance to needs and wants of the business become the more rife drivers of the behavior. Modern-day leadership styles are more associated with the mix of charisma and trust to inspire the followers. Influence of Cultural Differences on Modern-day Leadership In modern days, more and more researches are focused on leaders/leadership in the context of globalization, that is global leaders/leadership (Mendenhall et al., 2008). It is also indicated despite of being a good leader in home country, one of the biggest challenges facing modern global leaders is how to lead people cross-culturally (Thomas, 2008; Deresky, 2011), as one leadership style may be effective in one culture, but fails in another (Scandura and Dorfman, 2004). DeGrosky (2011) reveals that leadership theory and practice have a great impact and are influenced by the differences among the cultures. However, the basic or fundamental principles of the leadership are same in all cultures even if leaders execute those functions in diverse ways from culture to culture. People influence others through leadership. Peoples values, attitudes, beliefs and behaviours vary largely by culture (Hofstede, 1998; Walumbwa et al., 2007; Thomas, 2008), so efficiency of leadership influence diffe rs by cultures, too. In some cultures, people could be influenced successfully by applying coherent persuasion teamwork and consultation, while other cultures may be influenced successfully by using general approaches like socialising, gifting and exerting pressure (DeGrosky, 2011). For example, as Americans have an individualistic cultural style (Hofstede, 1983), in this cultural context, leadership looks more at individual leaders and personality traits, style, behavior, as well as charisma, and it is encouraged to highlight individual success; While in China, with a highly collectivism context, it is more reasonable to praise a team/group, instead of individuals. The case of the Floundering Expatriate also indicates that different leadership style is required by different cultural context. In modern-day leadership, peoples views of effectual leadership change from customary and individualistic toward collective and collaborative styles. The Global Leadership and Organisational Be havior Effectiveness project in 2004 indentifies there are universally accepted leadership characteristics worldwide. Positive leader attributes include trustworthiness, justice, confidence, honesty and so forth, while loner, non-cooperation, ruthlessness and asociality etc. are negative attributes (House et al., 2004). Conclusion Concept of modern-day leadership differs from one school of thought to other like modern-day leadership styles include simple linear, visionary, pure arts and science, systems thinking and military style, etc. However, in modern-day leadership there is no single leading style among the leaders and in the organisations. Type of the organization and followers characteristics also play an important role in deciding for the leadership style now. But the key point is that modern-day leadership is increasingly associated with charisma, inspiration, trust and consensus, as well as other determinants like followers characteristics and cultural differences. However, charisma is criticised in a positive as well as in a negative manner by different school of thoughts. When charismatic leadership style is based on the core values like paying respect and attention to the ideas of subordinates, then this brings a positive synergism for the impact of charismatic leadership style in the success of t he business processes and operations. Trust between leaders and the followers is the basis for success of charismatic leadership style. Strategic leaders and policy makers with inspirational abilities and consensus development attitudes can develop trust between them and the followers/employees. In short, charisma, inspiration and trust are linked with each other and collectively help develop commitment among the followers. 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(eds.), (2004) Culture, Leadership and Organisations: The GLOBE Study of 62 Societies. Thousand Okas: Sage. Howell, J. M. (1988) Two Faces of Charisma: Socialised and Personalised Leadership in Organisations. In J. A. Conger and R.N. Kanungo (eds), Charismatic Leadership. San Francisco: Hossey Bass. Pp. 213-266. Howell, J.M. and Shamir, B. (2005) The role of followers in the charismatic leadership process: Relationships and their consequences, Academy of Management Review, Vol. 30, No. 1, pp. 96-112. Ilies, R., Judge, T. A. and Wagner, D. T. (2006). Making sense of motivational leadership: The trail from transformational leaders to motivated followers, Journal of Leadership and Organizational Studies, Vol. 3, No. 1, pp. 1-22. Leana, C.R. (1986) Predictors and consequences of delegation, Academy of Management Journal, Vol. 29, No. 4, pp.754-774. Lewin, K., Lippitt, R. and White, R. 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(2008) Global Leadership. New York: Routledge. Mortensen, K. (2008) Charisma power, Leadership Excellence, Vol. 25, No. 10, p.18. Mumford, M.D., Marks, M.A., Connelly, M.S., Zaccaro, S.J. and Palmon, R.R. (2000) Development of leadership skills: Experience and timing, The Leadership Quarterly, Vol. 11, No. 1, pp. 87-114. Nielsen, K. and Munir, F. (2009) How do transformational leaders influence followers affective well-being? Exploring the mediating role of self-efficacy, Work and Stress, Vol. 23, No. 4, pp. 313-329. Peters, T. J. (1993) In Search of Excellence: Lessons from Americas Best-Run Companies. New York: Quality Paperback Book Club. Robbins, S.P., Judge, T.A. and Campbell, T.T. (2010) Organisational Behavior. Essex: Pearson Education. Rost, J.C. (1991) Leadership for the Twenty-First Century. Westport: Praeger. Scandura, T. and Dorfman, P. (2004) Leadership research in an international and cross-cultural context, The Leadership Quarterly, Vol. 15, No. 2, pp. 277-307. Scholtes, P.R. (1998) The Leaders Handbook: Making Things Happen, Getting Things Done. New York: McGraw-Hill. Scott, M. (2010) Leading with heart, Smart Business St. Louis, Vol. 3, No. 2, pp. 10-14. Sanders, K. and Schyns, B. (2006) Leadership and solidarity behaviour: Consensus in perception of employees within teams, Personnel Review, Vol. 35, No. 5, pp. 538-556. Shamir, B., House, R.J. and Arthur, M. B. (1993) The motivational effects of charismatic leadership: A self-concept-based theory, Organisational Science, Vol. 4, No. 4, pp. 577-594. Shaw, M. (1976) Group Dynamics: the Psychology of Small Group Behavior. 2nd Edition. New York: McGraw-Hill. Slater, R. (2003) Jack Welch on Leadership. New York: McGraw-Hill. Stogdill, R.M. (1974) Handbook of Leadership: A Survey of Theory and Research. New York: Free Press. Thomas, D.C. (2008) Cross-Cultural Management Essential Concepts. 2nd Edition. Los Angeles: Sage. Tyler, D.A. (2008) Trust in behaviour, not Charisma. Third Sector. 30 July, p. 25. Vadell, J. (2008) The Role of Trust in Leadership: U.S. Air Force Officers Commitment and Intention to Leave the Military. PhD Thesis, Capella University. Vroom, V.H. and Yetton, P.N. (1973) Leadership and Decision Making. Pittsburgh: University of Pittsburgh press. Walumbwa, F. O., Lawler, J. and Avolio, B.J. (2007) Leadership, individual differences, and work-related attitudes: A cross-culture investigation, Applied Psychology: An International Review, Vol. 56, No. 2, pp. 212-230. Weber, M. (1947) The Theory of Social and Economic Organization. New York: Free Press. Wilson, J.S. (2010) Wanted: Inspirational leaders. Business Week. 3 October, p. 7. Wilson, M.S. and Rice, S.S. (2004) Wired to inspire: Leading organisations through adversity, Leadership in Action, Vol. 24, No. 2, pp. 3-7. Yukl, G. (1989) Managerial leadership: A review of theory and research, Journal of Management, Vol. 15, No. 2, pp. 251-289. Yukl, G. and Falbe, C.M. 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Hard Hits in Womens Tennis Industry Causes a Racket Essays -- Explora

Hard Hits in Women's Tennis Industry Causes a Racket From sunrise to sunset, I constantly hit fuzzy balls over the net. At age eight, my plan was to be a professional women's tennis player, so I figured that I needed to start training now. Wanting to be just like Martina Hingis, I loved to watch how she could hit the ball with such pace and accuracy. Some of the best women athletes drive themselves to participate in this grueling sport, and, although tennis was once not the most popular sport, I still wanted to be one of these women. Throughout history, women competing in sports has been debated, and women were once excluded from sports entirely. Luckily, I was not born in this era. Within the last century, women have made complicated advances towards being created equal in sports. Broer discusses how women were once degraded from playing sports since the physical activity was considered unlady-like and masculine, but times are changing. When women tried to participate in athletic competitions, they were labeled as inferiors to the men and were thought to be unfeminine. The reason for this was the difference in upbringing of men and women. Men were taught to show evidence of physical strength and control; while on the other hand, women were expected to develop physical attributes and domestic abilities (201-223). Women broke through these stereotypical thoughts of being homemakers during the second part of feminism. This was precisely when doors began to open, and playing courts were allowing the shift in sports. Women's tennis was gaining national and global attention. The combination of elegance and athleticism in tennis was thought to be perfect for women. Women were only allowed to play in mixed gender tournaments.... ...ky.com. 2002 Aug 1. 2004 March 17. <http://www.twincities.com/mld/kentucky/sports/other_sports/3775992.htm>. Smith, Lisa. Nike is a Goddess: the History of Women in Sports. New York: Atlantic Monthly Pr., 1998: 135-149 "Special Report: Women and Minorities in Tennis". Tennis Industry. 1997 March/April. 14 March 2004. <http://www.tennisindustry.com/mar_apr1997/news.html#Women1>. Tennis Channel Quotes. 10 March 2004. 10 March 2004. <http://www.thetennischannel.tv/quotes.php>. "The Tennis Channel". Lexisnexis. 8 Jan. 2004. 15 March 2004. <https://web.lexisnexis.com/universe/document?_m=bd9aacf99e3b88fe751f9ce1a8f28998&_docnum=1&wchp=dGLbVtzzSkVA&_md5=4194a3fcba6e3f0903bb26231282f86c>. "Two-handed or One-handed Backhand?" United States High School Tennis Association. 17 March 2004. <http://www.ushstca.org/HSTMAG/202twohand.htm>.

The Effect Of Manual Therapy Health And Social Care Essay

The shoulder encroachment syndrome is one of the most common causes of hurting and disfunction in the jocks shoulder. Primary shoulder encroachment syndrome can happen in anyone who repeatedly or forcefully uses the upper appendage in an elevated place. The patho-mechanics of this syndrome implicate activities that repetitively place the arm in over caput places. Majority of jocks who manifest this status take part in baseball, swimming, cricket and tennis, but it is by no agencies confined to these athleticss. Repeated compaction of the subacromial contents causes micro-pockets of harm which finally summate as the activity is persisted with. Capsular stringency appears to be a common mechanical job in primary impingement syndrome. The resulting inflammatory reaction involves vascular congestion and hydrops into the sinew or Bursa which farther reduces the infinite beneath the coraco-acromial arch. This consequences in hurting that interferes with normal biomechanics of the shoulder by doing musculus encroachment and compensatory motions or positions. The importance of its acknowledgment is that encroachment is frequently a progressive status that, if recognized and treated early, can hold a more favourable result. Delay in acknowledgment and intervention can let secondary alterations to happen, with attendant restrictions in intervention options and functional results.1.2 THE MagnitudeThe magnitude of the job is attested by the fact that 30 to 60 per centum of competitory swimmers and 25 per centum of base ball hurlers and tennis participants incur this malady at some point during their callings. Recognition of the syndrome and early non-operative intercession are indispensable for a successful declaration and the return of jocks to their accustomed degree of public presentation. Most jocks start take parting in athleticss when they are comparatively immature, by adolescence many would hold experienced the symptoms normally known as â€Å" bursitis † , â€Å" cuffitis † , or â€Å" supraspinatus syndrome † . Impingement syndrome is by far the most common soft tissue hurt of the shoulder for which an jock seeks intervention.1.3 Mechanical FactorCapsular stringency appears to be a common mechanical job in primary impingement syndrome. The buttocks, anterior and inferior part of the capsule has been reported to be involved in this. Athletes or persons who avoid painful overhead activity or who are subjected to gesture instabilities as a consequence of their athleticss can develop capsular stringency which restricts joint mobility and prevent opposite way humeral caput semivowel taking to an earlier oncoming or greater grade of subacromial compaction and painful or limited map, peculiarly in elevated planes of motion.1.4 OVERUSE INJURIES: AN OUTLINEOveruse hurts in jocks are more common than traumatic and post surgical hurts to shoulder. The joint by structural default via medias on stableness for the interest of mobility. This poses a complex interaction of laxness, rotator cuff hurt ( Tensile tendonitis ) and impingement hurts ( Compression tendonitis ) taking to syndrome doing functional restriction. The etiology once more is attributed to patho-mechanics and can be classified into primary and secondary causes.Primary CAUSESPrimary encroachment i? ¶ Increased subacromial burden i? ¶ Acromial morphology ( A hooked acromial process, presence of an osacromiale or osteophyte, and/or calcific sedimentations in the subacromial infinite make patients more predisposed for primary encroachment. ) i? ¶ Acromioclaviculararthrosis ( inferior osteophytes ) i? ¶ Coracoacromial ligament hypertrophy i? ¶ Coracoid encroachment i? ¶ Subacromialbursal thickener and fibrosis i? ¶ Prominent humeral greater tubercle i? ¶ Trauma ( direct macrotrauma or insistent microtrauma ) i? ¶ Overhead activity ( athletic and nonathletic )Secondary CAUSESSecondary encroachment i? ¶ Rotator turnup overload/soft tissue instability i? ¶ Eccentric musculus overload i? ¶ Glenohumeral laxity/instability i? ¶ Long caput of the biceps tendon laxity/weakness i? ¶ Glenoid labral lesions i? ¶ Muscle instability i? ¶ Scapular dyskinesia i? ¶ Posterior capsular stringency i? ¶ Trapezius palsy1.5 NEED FOR THE STUDYThe usage of manual therapy as a portion of comprehensive rehabilitation attention is still non really popular and there are merely few surveies done in this peculiar country and needs more nonsubjective findings. It is this dearth my survey aims to bridge.1.6 SIGNIFICANCE OF THE STUDYThe specific hypotheses were that patients diagnosed with primary shoulder encroachment syndrome, treated with manual joint mobilisation combined with hot battalions, active scope of gesture, physiologic stretching, musculus strengthening exercisings, soft tissue mobilisation and patient instruction would see less hurting strength upon subacromial compaction testing and Greater active scope of gesture. My survey aims to sketch the benefits of integrating Manual therapy technique into intervention governments.1.7 OBJECTIVE OF THE STUDYThe aim of the survey is to measure the consequence of manual therapy ( Mulligan, Maitland ) as a constituent of comprehensive i ntervention for primary shoulder encroachment syndrome in athletic shoulder.1.8 HYPOTHESISThe void hypothesis for the survey is stated as follows:â€Å" There is no important difference in cut downing hurting and bettering scope of gesture and map on utilizing manual therapy techniques in overhead jocks with primary shoulder encroachment syndrome †2. LITERATURE REVIEWi Lo YP, Hsu YC and Chan KM conducted a survey in 372 participants and found that 163 individuals ( 43.8 % ) had shoulder jobs and 109 participants ( 29 % ) had shoulder hurting. The prevalence of shoulder hurting ranked highest among volley ball participants ( N= 28 ) followed by swimmers ( N= 22 ) , badminton, hoops and tennis ( Br.J.Sports Med, sep 1990 ) i Fluerst Ml has stated impingement syndrome to be one among the 10 most common athleticss hurts and impute it to unstable design of the joint. He suggests exercising to rotator turnup beef uping to keep the shoulder in topographic point and forestalling disruptions ( American Health Oct 1994 ) . i Fu FH, Harner CD and Klein AH classifies encroachment into 2 classs Primary and Secondary. Primary being caused by nonathletic hurts of supraspinatus sinew while secondary is caused by athletic hurts due to unstable forms of motion ( nerve-racking and end scopes ) . This they concluded will enable better clinical attacks. ( Clin. Orthop Aug 1991 ) . i Brox JL, Staff PH, Ljunggren AE & A ; Brevik JL used Neer shoulder mark and found that surgery and supervised exercising plan decidedly had an improved rotary motion when compared to placebo intervention. ( BMJ Oct 1993 ) . i Blevins FT has suggested categorization of rotator cuff hurt and disfunction based on etiology as primary encroachment, primary tensile overload and secondary encroachment and tensile overload ensuing from glenohumeral instability. Arthoscopic scrutiny shows anterior capsular laxness ( positive â€Å" thrust through mark † ) every bit good as superior posterior labral and cuff hurt typical of internal encroachment. If rehabilitation entirely is non successful a capsulolabral fix followed by rehabilitation may let the jock to return to their old degree of competition. Athletes with acute episodes of macrotrauma to the shoulder ensuing in turnup pathology normally presents with hurting, limited active lift and a positive â€Å" shrug-sign † . Arthroscopy and debridement of thickened, inflamed or scarred subacromial Bursa with cuff fix or debridement as indicated is normally successful in those who do non react to a rehabilitation plan. ( Sports Med.1997 ) . i Masala S et al. , in their survey on â€Å" Impingement syndrome of shoulder † have proved that CT and MRI are more dependable and accurate diagnostic methods. CT scan is sensitive to even cold-shoulder bony alterations and MRI detects tendon, Bursa and rotator turnup alterations. However they suggest obviously X raies to be performed as a first process. ( Radiol. Med Jan 1995 ) . This thought of MRI being sensitive to name encroachment has besides been confirmed by Rossi F ( Eur.J.Radiol. May 1998 ) . However, Holder J has concluded that distinction between tendinopathy and partial cryings might be hard utilizing MRI imagination. ( Radiologe Dec 1996 ) . i Corso G has emphasized the usage of impingement alleviation trial as an adjunctive process to traditional appraisal of shoulder encroachment Syndrome. This purportedly helps in insulating the primary tissue lesion. Such that conservative direction could be addressed to that specific construction ( J.ortho. Phys Ther, Nov 1995 ) . i Brossmann J and co-workers from the veterans disposal medical centre of California have stated that MR imagination of different shoulder places may assist uncover the pathogenesis of shoulder encroachment Syndrome. ( AJR Am. J Roentgenol. Dec 1996 ) . i Deutsch A, Altcheck DW et al. , have shown that patients with phase II and phase III encroachment had a larger scapulothoracic constituent than the normal shoulder during abduction motion. The superior migration of humeral caput is likely the consequence of turnup failure, either partial or complete. i Douglas E. Conroy and Karen W Hayes in their article on â€Å" Impingement syndrome in the athlete shoulder † have once and for all stated that the topics having joint mobilisation and comprehensive intervention would hold improved mobility and map compared to similar patients having comprehensive intervention entirely. Mobilization decreased 24-hour hurting and hurting with subacromial compaction trial in patients with primary impingement Syndrome. ( J Orthop Sports Phys. Ther. Mar 1998 ) . i Hawkins RJ and Hobeika PE in their article on â€Å" Impingement syndrome in the athlete shoulder † have once and for all stated that the impingement syndrome may slop over at any clip to affect the next biceps tendon, subacromical Bursa and acromio-claviular articulation and as a continuum, with the transition of clip, may eventuate in devolution and partial, even complete thickness, rotator turnup cryings subsequently in life. They besides recommend careful warm-up exercisings, occasional remainder by avoiding piquing motion and local modes of ice, ultrasound and transcutantaneous stimulation along with pharmacotherapy. They besides province surgical decompression and unequivocal acromioplasty could be performed. ( Cl. Sports. Med. Jul 1983 ) . i Bak K and Magnusson SP have emphasized that internal rotary motion might be much more affected than the external rotary motion which might do superior migration of humeral caput. They besides province that scope of gesture in shoulder demand non correlate with the happening of shoulder hurting. ( Am. J. Sport Med, Jul 1997 ) . i Homes CF and associates of University of Arkansas have concluded that intensive patient instruction, place plan, curative exercisings and specific manual mobilisation has better patient conformity and lesser abnormalcies on nonsubjective scrutiny after 1 year. ( J.Orthop. Sports. Phys. Ther. Dec 1997 ) . i McCann PD and Bigliani LU in their article on â€Å" Shoulder hurting in tennis participants † has emphasized rotator turnup and scapular musculus strengthening and surgical stabilisation of the capsulo-labral composite for patients who fail rehabilitation plan. Prevention of hurt in tennis participants seem to depend upon flexibleness, strength and synchronism among the gleno-humeral and scapular musculuss. ( Sports Med. Jan 1994 ) . i Carpenter JE et al. , in their article in MDX wellness digest have found out that there is an addition in threshold for motion proprioception by 73 % . This lessening in proprioceptive esthesis might play a critical function in diminishing athletic public presentation and in weariness related disfunction. Thought it is still dubious if developing improves the perceptual experience, this is an of import determination that has farfetched deductions in the intervention of shoulder impingement syndrome as weariness might be rather common with the lessening vascularity and injury to the construction of rotator turnup. ( Am. J. Sports Med Mar 1998 ) . i Scheib JS from university of Tennessee Medical Center has stated that overexploitation sydromes mandate remainder and control of redness through drugs and physical modes. He prescribed a gradual patterned advance of beef uping plan and any return of symptoms should be adequately and quickly appraised and treated. He emphasized that proper conservative intervention entirely prevents patterned advance of impingement syndromes. ( Rheum. Dis. Clin. North.Am Nov 1990 ) . i Morrrison DS and co-workers have shown that non operative intervention of shoulder encroachment syndrome resulted in important betterments. In their survey of 413 patients 67 % had a good recovery while 28 % had to travel for arthroscopic processs. Further age, gender and attendant tenderness of acromio-clavicular articulation did non impact the result significantly. ( J.Bone and Joint Surg. Am. May 1997 ) . i Brewer BJ has documented a structural alteration of the greater tubercle and progressive devolution of all elements of the sinewy constructions that is age related with progressive ( 1 ) osteitis of the greater tubercle, cystic devolution, and abnormality of the cortical border ; ( 2 ) degenerative sulcus between the greater tubercle and the articular surface ; ( 3 ) break of the unity of the fond regard of the sinew to the bone by Sharpey ‘s fibres ; ( 4 ) loss of cellularity, loss of staining quality, and atomization of the sinew ; ( 5 ) decline of the vascularity of the sinew ; and ( 6 ) dimmunition of fibrocartiage. ( Am J Sports Med, Mar-Apr 1979 ) . i Kinger A et al. , stated that volleyball participants have a different muscular and capsular form at the playing shoulder compared to the opposite shoulder. Their playing shoulder is depressed, the scapular lateralized, the dorsal musculuss and the buttocks and inferior portion of the shoulder capsule shortened. These differences were of more significance in volleyball participants with shoulder hurting than in volleyball participants without shoulder hurting. Muscular balance of the shoulder girdle is really of import in this athletics. It is hence imperative to include equal stretching and muscular preparation plan for the bar, every bit good as for therapy, of shoulder hurting in volleyball participants. ( Br J Sports Med, Sep 1996 ) . i Jobe FW, Kvitne RS, Giangarra CE in their article â€Å" shoulder hurting in the overhand or throwing athlete- the relationship of anterior instability and rotator turnup encroachment † , shoulder hurting in the overhand or throwing athlete can frequently be traced to the stabilising mechanisms of the glenohumeral articulation. i Flatow EL and associates of Orthopaedic Research Laboratoty, New York Orthopaedic Hospital, on the biomechanics of humerus with acromial process provinces that contact starts at the anterolateral border of the acromial process at 0 grades of lift, it shifts medially with arm lift. On the humeral surface, contact displacements from proximal to distal on the supraspinatus sinew with arm lift. When external rotary motion is decreased, distal and posterior displacement in contact is noted. Acromial bottom and rotator turnup sinews are in closest propinquity between 60 grades and 120 grades of lift ; contact was systematically more marked for type III acromial processs. Mean acromiohumeral interval was 11.1 millimeter at 0 grades of lift and decreased to 5.7 millimeters at 90 grades, when greater tubercle was closest to the acromial process. Contact centres on the supraspinatus interpolation, proposing altered jaunt of the greater tubercle may ab initio damage this rotator turnup part. Conditionss restricting external rotary motion or lift may besides increase rotator cuff compaction. Marked addition in contact with Type III acromial processs supports the function of anterior acromioplasty when clinically indicated, normally in older patients with primary encroachment. ( Am J Sports Med, Nov-Dec 1994 ) . i Hawkins RJ, Abrams JS in â€Å" Impingement syndrome in the absence of rotator turnup tear ( stages 1 and 2 ) † lay accent on prophylaxis in bad populations, such as hurlers and swimmers. Once symptoms occur, the bulk can be successfully managed with nonoperative steps. Prolonged failure of conservative attention prior to rotator turnup tear requires surgical decompression with predictable success in most. ( Orthop clin North Am, Jul 1994 ) . i Hjelm R, Draper C, Spencer S supported the construct that capsular ligament non merely supply restraint, but are specifically oriented to steer and focus on the humeral caput on the glenoid during shoulder motions. Glenohumeral ligament length inadequacy can be the primary cause of shoulder hurting, runing from frozen shoulder to impingement like symptoms.Proper capsular ligament length can be restored with manual techniques. All patients with shoulder hurting should hold capsular ligament appraisal to guarantee proper glenohumeral mechanics. ( J Orthop Sports Phys Ther, Mar 1996 ) . i Frogameni AD, Woodworth P in their survey on â€Å" Non- operative intervention of subacromial impingement syndrome † performed a retrospective survey of 616 patients and have shown that non-operative intervention of subacromial impingement syndrome resulted in important improvement.Overall,413 patients had a satisfactory consequence while others had to travel for arthroscopic processs. Besides, shoulder laterality, gender and attendant tenderness of the acromioclavicular articulation did non impact the consequence significantly. ( Arthroscopy ; 16 ( 1 ) :35-40 ) . i Pink MM et Al in their article â€Å" Arthroscopic findings in the overhand throwing jock: grounds for posterior internal encroachment of the rotator turnup † supported the construct of encroachment of the posterior turnup bottom with the posterosuperior glenoid rim in the overhand throwing athlete with shoulderpain. ( J Shoulder Elbow Surg ; 8 ( 2 ) :102-111 ) . i Gjengedal E et Al in their survey on â€Å" Arthroscopic surgery versus supervised exercisings in patients with rotator turnup disease ( phase II encroachment syndrome ) : a prospective, randomized controlled survey in 125 patients with a two-and-half twelvemonth followup † found that the success rate was higher for patients randomized to surgery ( 26 of 38 ) and exercises ( 27 of 44 ) compared with the placebo group ( 7 of 28 ) . ( Clin J Sport Med 2003 May ; 13 ( 3 ) :176-182. ) i Claude HC, Pierre Freemont in their article â€Å" Curative exercising and orthopaedic manual therapy for impingement syndrome: a systematic reappraisal † suggested that curative exercising or manual therapy benefited more when compared with other interventions such as acromioplasty, placebo or no intercession. Surveies were included if ( 1 ) they were a randomized controlled test ; ( 2 ) they were related to impingement syndrome, rotator turnup tendonitis or bursitis ; ( 3 ) one of the interventions included curative exercising or manual therapy. ( J Orthop Sports Phys Ther.1998 Jul ; 28 ( 1 ) :3-14. i Greenbaum BS, Einhorn A in their article â€Å" Shoulder encroachment † has stated that impingement rehabilitation focuses on beef uping the humeral caput depressors while disregarding the deltoid and supraspinatus musculuss. Later intervention includes specific retraining of scapular reconciliation musculuss. The concluding stage of intervention includes beef uping the premier humeral movers in places that avoid farther emphasis to the injured rotator turnup sinews and last of all specifically beef uping the supraspinatus musculus. ( Orthop Clin North Am.1997 Jan ; 28 ( 1 ) :69-78. i Roberts et Al ( 2002 ) used MRI to place and mensurate the alterations in anatomic constructions in the subacromial infinite as the arm was moved from complete remainder to 160 grade of forward flexure during the Hawkin ‘s and Neer encroachment tactics. They concluded that a clinically positive Hawkin ‘s mark is consistent with external shoulder encroachment. i Andy Finn in his article â€Å" Shoulder impingement physical therapy to halt the hurting and retrieve fast † has once and for all stated that shoulder encroachment upset can be resolved efficaciously with a professional plan of rehabilitation which is based on specific exercisings for the rotator turnup can cut down recovery times from months to hebdomads, cut downing hurting, redness and the demand for medical specialties, of course. i MacDonald et al. , compared the diagnostic truth of the Neer and Hawkin ‘s impingement mark to arthroscopic findings and stated that both trials were similar for happening rotator turnup disease but the Hawkin ‘s mark was more sensitive for subacromial bursitis. They concluded that when both the trials are negative there is a high degree of anticipation that rotator turnup tendinopathy, rupturing or bursitis can be ruled out. i Aimie F.Kachingwe et al. , found that MWM in combination with a supervised exercising plan resulted in a higher per centum of alteration ( but non statistically important ) from pre- to post-treatment in diminishing hurting and bettering map compared to the supervised exercising merely and command groups. i Pappas GP et Al. , in their article â€Å" In vivo anatomy of the Neer and Hawkins sign places for shoulder encroachment † has stated that the Neer and Hawkins impingement marks are normally used to name subacromial pathology. It was found that the Hawkins place resulted in significantly greater subacromial infinite narrowing and subacromial rotator turnup contact than the Neer place though both the manoeuvres significantly decreased the distance from the supraspinatus interpolation into the acromial process and posterior glenoid and from the subscapularis interpolation to the anterior glenoid. The intraarticular contact of the supraspinatus with the posterosuperior glenoid was observed in all topics in both places, which they stated that internal encroachment may play a function in the Neer and Hawkins marks. ( J Shoulder Elbow Surg 2006 Jan-Feb ; 15 ( 1 ) :40-49 ) . i Valadie et al. , in a survey described that there is consistent contact between the soft tissues and the coraco-acromial ligament and between the articular surface of the rotator turnup and the anterior superior glenoid during the Hawkin ‘s and Kennedy test.Edelson and Teitz reported contact between the lesser tubercle and antero-superior glenoid in the Hawkin ‘s and Kennedy test place. i MacDermid JC et al. , in their article â€Å" The shoulder Pain and Disability Index demonstrates factor, concept and longitudinal cogency † concluded that the SPADI is a valid step to measure hurting and disablement in community-based patients describing shoulder hurting due to musculoskeletal pathology. The SPADI is a self-report questionnaire to mensurate the hurting and disablement associated with shoulder pathology.Based on their survey the internal consistences of the SPADI subscales were high. ( BMC Musculoskeletal Disorders 2006,7:12 do1:10.1186/1471-2474-7-12 )3. MATERIALS AND METHODOLOGYThis survey is designed to affect Manual therapy as a constituent of comprehensive intervention for primary shoulder encroachment in athletic shoulder. The survey was carried out for one twelvemonth.3.1 STUDY DESIGNThe survey is conducted in the format of experimental pre trial, station trial survey design.3.2 STUDY SettingThis survey is conducted on jocks of Coimbatore athleticss n ine, when they had come to Sri Ramakrishna infirmary for shoulder hurting intervention. Informed consent was obtained from all the topics to transport out my thesis work after anterior referral from the physician in-charge.3.3 SamplingRandom trying A sum of 20 jocks with primary shoulder encroachment were divided into 2 groups of 10 each. Group A 10 jocks: – Mulligan mobilisation combined with Stretching and Strengthening exercisings. Group B 10 jocks: – Maitland mobilisation combined with Stretching and Strengthening exercisings.3.4 CRITERIA FOR SAMPLE SELECTIONEligibilityAge eligibility for survey: 18 Old ages to 35 Old ages Genders eligibility for survey: Male Accepts Healthy Volunteers: NoStandardsInclusion Standardsi Reproduction of symptoms with impingement trial: either Hawkins-Kennedy or Neer trial. i Pain about the superolateral shoulder part. i Pain during active shoulder lift at or above 60o. i Active scope of gesture shortage in humeral lift. i Limited functional motion forms in elevated places. i Positive clinical marks bespeaking subacromial encroachment symptoms ( SIS ) : hurting worsening with overhead activity ; a painful discharge, etc.Exclusion Standardsi History of capsular, ligament, sinew and labrum hurts. i Any recent surgeries carried out in and around shoulder articulation. i Traumatic shoulder disruption within the past 3 months. i Previous rehabilitation for this episode of shoulder hurting i Severe devolution bony or ligament alterations. i Primary shoulder blade thoracic disfunction. i Reproduction of shoulder hurting with active or inactive cervical gesture. i Systemic inflammatory joint disease. i Unstable break of humerus, shoulder blade and collarbone. i Any neurovascular co-morbidities of the involved upper appendage. i Any pathology around the shoulder like Periarthritis, Calcified tendonitis, Frozen shoulder, AC arthritis etc. i Global loss of inactive shoulder ROM, declarative mood of adhesive capsulitis.3.5 MAIN STUDYProcedure Athletes were indiscriminately assigned to two groups harmonizing to the block randomisation method Group 1- Mulligan mobilisation combined with Stretching and beef uping exercisings. Group 2- Maitland mobilisation combined with Stretching and beef uping exercisings. Block randomisation was used to guarantee that an equal figure of jocks were assigned to each intervention group and informed of their intervention protocol. Pre and post-treatment appraisal measurings were taken, the initial appraisal session occurred on the first twenty-four hours of the hebdomad of the physician scrutiny. The consequence of intervention was assessed based on the undermentioned dependent variables: –1. Pain-free active ROM measured with a standard goniometer for flexure and scaption.Pain-free shoulder fexion and scaption active ROM was measured with a cosmopolitan goniometer harmonizing to a standard process. Scaption was measured in standing by alining the goniometer axis over the coracoid procedure, the stationary arm analogue to the thorax and the traveling arm midplane of the humerus with the median epicondyle as a usher. Standardized goniometric measurings of glenohumeral gesture have been shown to hold good intrarater dependability and cogency.2. Measurement of shoulder map assessed with the shoulder hurting and disablement index ( SPADI ) .The numerically- scaly SPADI, a 13-item self-administered instrument mensurating shoulder functional and hurting position, has been shown to hold good test-retest dependability, reactivity, and/or cogency. The SPADI used in this survey was modified to ease capable apprehension by including equal-distanced hashed lines marked 0-10, with nothing labeled no pain/no functional restrictions and 10 labeled worst pain/unable to execute. If a topic chose to tag between the hashed lines, the inquiry was scored to the nearest 0.25.3. Hawkins- Kennedy trialThe Hawkins-Kennedy trial is performed by positioning the arm passively at 90A ° of shoulder fexion followed by the healer forcibly internally revolving the arm-a manoeuvre that besides directs the critical zone against the coracoacromial ligament. The sensitiveness of this manoeuvre has besides been found to be good.4. Neer trialThe Neer encroachment trial, conducted by inactive forward lift and internal rotary motion of the humerus with the shoulder blade stabilized, is deemed positive if the patient studies hurting, normally above 120A ° of shoulder lift when the critical zone of the rotator turnup sinew is compressed against the subacromial arch. The Neer trial has been found to hold fair to good sensitiveness for finding the presence of shoulder encroachment. All topics in the intervention groups ( Groups 1-2 ) received physical therapy for one hr each for three times per a hebdomad for four hebdomads harmonizing to the undermentioned protocols, and each session ended with topics having a cold battalion for 10-15 proceedingss to diminish possible redness and delayed musculus tenderness. Participants were instructed to execute a place exercising plan one time a twenty-four hours, Participants were besides educated in the etiology of shoulder encroachment syndrome and the importance of proper position, and they were instructed to modify overhead activities. Participants in Group 1, the exercising plus MWM group received the standard exercising protocol as per showed in Appendix ( No.5 ) plus glenohumeral joint MWM technique as described by Mulligan. This technique involved the healer using a sustained posterior accoutrement semivowel to the glenohumeral articulation while the topic at the same time actively flexed the shoulder to the unpainful end point and applied a soft overpressure force utilizing the contralateral arm ( Figure 3 ) in Appendix ( No.4 ) . Entire abolishment of hurting during the technique was compulsory ; if the patient started to see hurting during active gesture ; the healer would look into different force planes and/or classs of force until unpainful gesture was restored. This process was repeated for a sum of 3 sets of 10 repeats every bit long as unpainful gesture was sustained ; if hurting commenced during any repeat of any set, the technique was terminated. Participants in Group 2, the exercising plus mobilisation group received the standard exercising protocol as per showed in Appendix ( No.5 ) with add-on of glenohumeral joint mobilisation techniques as described by Maitland. Anterior, posterior, inferior semivowels, or long-axis distraction grade I-IV joint mobilisations were applied consequently ( Figure 2 ) in Appendix ( No.4 ) . For state of affairss where there was responsiveness within the capsular ROM, grade I-II mobilisations were applied. For state of affairss where there was no responsiveness but capsular hypomobility, grade III-IV accessary gestures were applied. Each mobilisation was applied for 30 seconds at a rate of about one mobilisation every 1 to 2 seconds, followed by a 30-second remainder. The 30-second mobilisation and resting Sessionss were repeated 2 extra times for a sum of 3 sets of 30- 2nd mobilisations.3.6 Materials USEDi Treatment sofa i Orthopedic Evaluation Chart. i Shoulder Pain And Disability Index ( SPADI ) i Goniometer. i Handheld weightsA ( Dumbbells ) . i Flexible gum elastic tube, a bungee cord, or a big gum elastic set.3.7 TREATMENT DURATIONGroup A: – Mulligan mobilisation combined with Stretching and beef uping exercisings for one hr each for three times per hebdomad. Group B: – Maitland mobilisation combined with Stretching and beef uping exercisings for one hr each for three times per hebdomad.3.8 DurationDuration of survey is 12 months. Treatment Duration is 4weeks/ alternate days/one hr a twenty-four hours.3.9 OUTCOME MEASURESi Pain and Shoulder disablement were assessed utilizing Shoulder Pain and Disability Index ( SPADI ) . i Active Range of Motion ( AROM ) : Flexure and Scaption were assessed utilizing Goniometer.3.10 Statistical AnalysisTwo tailed, Independent't ‘ trial was used to compare between groups on all descriptive and dependent variables. This will define the significance of betterment between the two groups. The t-test was calculated utilizing the expression: T = S = n1= figure of jocks in first sample group. n2= figure of jocks in 2nd sample group. x1= average difference of first sample group. x2= average difference of 2nd sample group. s = combined standard divergence.4. DATA ANALYSIS AND INTERPRETATIONThe survey was conducted in two groupsGROUP 1Athletes were treated with Mulligan mobilisation combined with Stretching and Strengthening exercisings.GROUP 2Athletes were treated with Maitland mobilisation combined with Stretching and Strengthening exercisings. Pre -test and station -test values were taken and the result was evaluated by utilizing the undermentioned tools Goniometer ( Active Range of Motion ) Shoulder hurting and disablement index ( SPADI ) The independent't ‘ trial was used for statistical analysisTable No. 4.1RANGE OF MOTION OF FLEXION, ABDUCTION FORGROUP I ( Mulligan Mobilization )S.NO. Flexure Abduction Pretest Post trial Pretest Post trial 1 133 167 80 174 2 128 155 92 150 3 120 166 87 164 4 136 169 90 173 5 138 167 79 175 6 123 154 77 164 7 127 154 90 170 8 134 164 95 170 9 120 165 87 166 10 117 158 93 170RANGE OF MOTION OF FLEXION – Group I( Mulligan Mobilization )RANGE OF MOTION OF ABDUCTION – Group I( Mulligan Mobilization )Table No. 4.2RANGE OF MOTION OF FLEXION, ABDUCTION FORGROUP II ( Maitland Mobilization )S.NO. Flexure Abduction Pretest Post trial Pretest Post trial 1 132 152 94 140 2 136 145 83 150 3 142 140 87 144 4 130 142 90 146 5 135 153 75 157 6 117 137 86 137 7 132 150 98 145 8 123 147 90 146 9 130 148 96 139 10 127 139 80 137RANGE OF MOTION OF FLEXION – GROUP II( Maitland Mobilization )RANGE OF MOTION OF ABDUCTION – GROUP II( Maitland Mobilization )Table No. 4.3SPADI PAIN, DIABILITY, TOTAL SCORE – Group I ( Mulligan Mobilization )S.NO. Pain Disability Entire Mark Pre trial Post trial Pre trial Post trial Pre trial Post trial 1 45 10 56 16 101 26 2 40 10 48 24 88 34 3 35 5 56 16 91 21 4 40 10 40 8 80 18 5 45 15 48 8 93 23 6 30 5 56 8 86 13 7 45 10 40 24 85 34 8 40 15 40 24 80 39 9 35 10 48 16 83 26 10 40 15 32 8 72 23SPADI PAIN – Group I ( Mulligan Mobilization )SPADI DIABILITY – Group I ( Mulligan Mobilization )SPADI PAIN, DIABILITY, TOTAL SCORE – Group I ( Mulligan Mobilization )Table No. 4.4SPADI PAIN, DIABILITY, TOTAL SCORE – GROUP II ( Maitland Mobilization )S.NO. Pain Disability Entire Mark Pre trial Post trial Pre trial Post trial Pre trial Post trial 1 40 15 40 24 80 39 2 30 10 56 8 86 18 3 45 10 32 8 77 18 4 40 15 48 16 88 31 5 35 5 40 24 75 29 6 40 5 32 16 72 21 7 30 10 56 16 86 26 8 40 15 48 24 88 39 9 45 10 40 8 85 18 10 35 20 56 24 91 44SPADI PAIN GROUP II ( Maitland Mobilization )SPADI DIABILITY – GROUP II ( Maitland Mobilization )SPADI PAIN, DIABILITY, TOTAL SCORE – GROUP II ( Maitland Mobilization )Table 4.5Summary OF DATA ANALYSIS FOR TWO GROUPS OF PRIMARY SHOULDER IMPINGEMENT SYNDROME S.No. Group Parameter Mean Sd. ‘t ‘ value 1. Group I Flexure Read-only memory 34.3 6.79 6.21 Group II 15.3 6.16 Group I Abduction ROM 80.6 10.17 4.93 Group II 56.2 10.83 2. Group I SPADI Pain 29 3.74 0.975 Group II 26.5 6.73 3. Group I SPADI DISABILITY 31.2 10.4 0.65 Group II 28 10.28 4. Group I Entire SPADI SCORE 60.2 10.97 1.223 Group II 54.5 8.65MEAN IMPROVEMENT BETWEEN RANGE OF MOTION OF FLEXION – Group I AND GROUP IIMEAN IMPROVEMENT BETWEEN RANGE OF MOTION OF ABDUCTION – Group I AND GROUP IIMEAN IMPROVEMENT BETWEEN PAIN-GROUP I AND GROUP IIMEAN IMPROVEMENT BETWEEN DISABILITY– Group I AND GROUP IIMEAN DIFFERENCE OF SPADI TOTAL SCORE –GROUP I AND GROUP II5. DiscussionThis survey shows the effectivity of Manual therapy as a constituent of comprehensive intervention for primary shoulder encroachment syndrome in athletic shoulder. The information analysis shows that there has been important decrease in hurting, addition in ROM and functional ability of shoulder articulation, in values of group 1 and group 2. Pain and shoulder disablement is measured by SPADI, the entire SPADI shows that average betterment of group 1 is 60.2 and group 2 is 54.5 with standard divergence of 10.97 and 8.65 severally. The independent ‘t ‘ value calculated for SPADI is 1.223 at 18 grade of freedom. This deliberate ‘t ‘ value is less than the table value of 2.101 at 0.05 degree of significance. Hence, we accept the void hypothesis. Therefore, there is no important difference in cut downing hurting and bettering map on utilizing Manual therapy technique in over caput jocks with primary shoulder encroachment syndrome. Sing hurting, the average betterment of group 1 is 29 and group 2 is 26.5 with standard divergence of 3.74 and 6.73 severally and for disablement the average betterment of group 1 is 31.2 and group 2 is 28 with standard divergence of 10.4 and 10.28 severally. For hurting the independent ‘t ‘ value is 0.975 and for disablement is 0.65. Since the values are less tha n the table values of 2.101 at 0.05 degree of significance we are accepting the void hypothesis. ROM is measured by goniometer, it shows that average betterment of flexure in group 1 is 34.3 and group 2 is 15.3 with standard divergence of 6.79 and 6.165 and for abduction the average betterment in group 1 is 80.6 and group 2 is 56.2 with standard divergence of 10.17 and 10.83. The ‘t ‘ value calculated for flexure is 6.21 and for abduction is 4.93. Since both the values are more than the table value of 2.101 at 0.05 degree of significance, we reject the void hypothesis. Therefore, there is a important difference in bettering ROM of flexure and abduction on utilizing Manual therapy technique in over caput jocks with primary shoulder encroachment syndrome. Statistical analysis showed that, The group 1 who underwent Mulligan mobilisation combined with Stretching and beef uping exercisings has more consistent betterment than the other group in increasing ROM. There was no important difference between the groups on cut downing hurting and bettering disablement.RestrictionThe continuance of the survey could non be extended for more than 12 months due to clip restraint. This survey did non include the jocks in phase 3 primary shoulder encroachment syndromes therefore the consequences of this survey can non be generalized to all patients with assorted phases of primary shoulder encroachment syndrome.6. DecisionIn this survey the effectivity of Manual therapy as a constituent of comprehensive intervention for primary shoulder encroachment syndrome in athletic shoulder, shows that Mulligan mobilisation combined with Stretching and Strengthening exercisings is effectual in increasing mobility. However, athletes improved significantly with all the two intervention schemes. From this survey it is suggested that Manual therapy techniques ( Mulligan and Maitland ) can be efficaciously used as a constituent of comprehensive intervention plan.6.1 RecommendationSince it is a clip edge survey, a survey with a big sample size and long term follow up can be done in hereafter. Surveies can be compared with other use techniques. Surveies can be carried out in bilateral primary shoulder encroachment syndrome.